Maddie Whittaker

Director of Public Relations — Toronto

Biography

Maddie specializes in media relations, brand storytelling, and integrated communications. With a background in both agency-side and in-house roles, she develops thoughtful, results-driven PR strategies that help brands earn meaningful coverage and build lasting relationships with media, creators, and industry partners. She has experience across beauty, lifestyle, retail, and consumer brands. At Chimera, Maddie is the go-to source for trend forecasting, new brand discoveries, and the perfect recommendation—whether it’s a restaurant, a product, a partner or the next big thing.

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